Segment Dashboard Connector

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Enable Your Team Become Data-Driven With Segment Data

Segment is a popular tool that can be used to collect data from different platforms and pipe all the information through one API to your destinations. There are over 200 sources and destinations currently available in Segment, including the most popular analytics platforms and data warehouses, A/B testing and personalization tools, and common marketing tools. PenPath offers marketers and analysts the technology needed to connect to the Segment API and extract clean and workable data in order to measure performance and build custom reports.

PenPath’s unique value proposition is that we automate the transformation process from raw data to meaningful insights. To offer the most granular level of data available, PenPath has partnered with leading ETL and ELT providers, giving our customers access to hundreds of data source connections with clean and workable data while requiring no technical skills.

Marketing leaders and analysts can now access essential KPIs available within Segment and hundreds of other platforms in a more user-friendly, automated reporting workflow. From your Segment data, experts at PenPath visualize your omnichannel traffic data, forecasting revenue trends and personalizing real-time customer experiences.

PenPath example of the Segment data source in a BI dashboard

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Combine All Your Sales & Marketing Data Sources

Connect Facebook Pages API to any business intelligence Tableau or Looker dashboard

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SEE ALL DATA SOURCE CONNECTIONS

Segment: Examples of Data-Source Blends

Google Ads to make sure your key campaigns are actually paying off
Facebook Ads to highlight your top-performing social campaigns
Google Analytics to track how marketing helps your digital channels

Segment: Examples of Business Insights

Customer journey personalization through integration and visualization of data
More accurate forecasts for your sales team through predictive scoring
Understanding of every customer segment to provide a better customer experience

All your Segment data within leading BI Platforms: Tableau or Looker

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See All Your Data

PenPath partners with top ETL and ELT providers to connect virtually any data source to your dashboards and reports

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Trust Your Data

Getting data is just the start. Making it clean and trustworthy is where PenPath excels. We transform, model and blend data to fit your needs.

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Act on Your Data

PenPath is focused on your success. We work with fast-growing brands and Fortune 500 leaders to showcase insights and prioritize actions.

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Leverage Hundreds of Sales & Marketing Data Sources

Data Access, Security & Governance

PenPath has strategic partnerships that gives you access to a valuable pipeline of data — automated, secure and aligned to your data governance policies. Imagine finally having all your marketing data available to you. PenPath works with its ETL and ELT partners to ensure marketing teams can succeed in their goals.

Data Pipeline Partners & Providers

PenPath ETL Solutions Provider - Stitch Data

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PenPath’s partnership with Improvado.io has led to a game-changing solution that helps companies tell a story with their data and keep a pulse on the business. As a marketing ETL vendor, Improvado.io excels at providing automated data sets from a variety of marketing channels. However, our clients often struggled with visualizing the data and pulling insights. Our partnership with PenPath has removed that challenge. PenPath's team are experts when it comes to weaving together data sets to answer the critical questions for your business.
Anamika SethiCo-Founder, Improvado