Skip to main content
Hit enter to search or ESC to close
Close Search
PenPath
Menu
  • Solutions
  • Case Studies
  • Resources
    • Blog
    • Testimonials
  • Pricing
  • Book Demo
PenPath

HomeBlog2019

Yearly Archives

2019

spend metric
Learn How To Measure The “Spend” Marketing Metric – The One The Boss Cares About Marketing AnalyticsContentDigital Marketing
December 15, 2019

Learn How To Measure The “Spend” Marketing Metric – The One The Boss Cares About

Let's focus on measuring marketing metrics! Today we're going to be looking at "spend" or…
Rucha Shukla 0
Love2
marketing data blending
Data Blending In Digital Marketing: What You Need To Know Marketing Analytics
December 3, 2019

Data Blending In Digital Marketing: What You Need To Know

What do you need to know about data blending as a digital marketer? This guide…
Rucha Shukla 0
Love1
marketing data visualization
Data Visualization Championships: Tableau Vs. Current Marketing Analysis Software Marketing AnalyticsContentDigital Marketing
November 19, 2019

Data Visualization Championships: Tableau Vs. Current Marketing Analysis Software

Learn more about how popular marketing tools such as CRMs and Excel stack up against…
Rucha Shukla 0
Love1
marketing data strategy
Steps For A Solid Marketing Data Strategy Part 2: Practical Implementation Marketing AnalyticsContentDigital Marketing
November 11, 2019

Steps For A Solid Marketing Data Strategy Part 2: Practical Implementation

How should you implement a marketing data strategy in practical terms? We give you a…
Rucha Shukla 0
Love1
marketing analytics software
Marketing Analytics Software: Prove ROI To Management Marketing AnalyticsContentDigital Marketing
November 8, 2019

Marketing Analytics Software: Prove ROI To Management

A marketers' technology stack is complex. One piece of marketing technology that can get particularly…
Rucha Shukla 0
Love1
Steps For A Solid Marketing Data Strategy Part 1: What Problems It Solves Marketing AnalyticsContentDigital Marketing
November 6, 2019

Steps For A Solid Marketing Data Strategy Part 1: What Problems It Solves

How do you build a solid data strategy in marketing? What problems does it solve?…
Rucha Shukla 0
Love0
Upgrading From Google Analytics: When Should You Do It? Marketing AnalyticsContentDigital Marketing
October 22, 2019

Upgrading From Google Analytics: When Should You Do It?

For many marketers, whether or not to spend a lot of money and energy on…
Rucha Shukla 0
Love0
marketingtechnology
The Martech (Marketing Technology) Boom – And Staying Updated In This Digital Age Marketing AnalyticsDigital Marketing
October 1, 2019

The Martech (Marketing Technology) Boom – And Staying Updated In This Digital Age

Martech, or Marketing Technology is evolving at a rapid pace. Learn more about it here!
Rucha Shukla 0
Love0
data warehousing, marketing
Applying Data Warehousing To Marketing Analytics: A Complete Overview Marketing AnalyticsDigital Marketing
September 15, 2019

Applying Data Warehousing To Marketing Analytics: A Complete Overview

If you're a marketer looking to advance the way you do your job through data…
Rucha Shukla 0
Love1
digital marketing, analytics
Beyond Google Analytics: 3 Ways Marketing Data Analysis is Transforming How Marketers Work Marketing AnalyticsDigital Marketing
September 11, 2019

Beyond Google Analytics: 3 Ways Marketing Data Analysis is Transforming How Marketers Work

If you're a digital marketer eager to know how data can play a greater role…
Rucha Shukla 0
Love1
  • 1
  • 2
  • Next

Business Intelligence for Marketing Teams

Try PenPath

Surface growth opportunties with PenPath's end-to-end business intelligence solutions

Try it for Free!

Solutions

  • Dashboards
  • Automated Reports
  • Data Sources
  • Data Warehousing

Customers

  • Case Studies
  • Testimonials
  • Pricing
  • Pricing

Resources

  • Resources
  • Blog
  • KPIs

Company

  • Our Story
  • Values
  • Partners
  • Contact
  • Careers
  • Answer any questions you may have
  • Get a tailored conversation for your use case
  • Access exclusive Ecommerce Analytics content
  • Privacy Policy
Close Menu
  • Solutions
  • Case Studies
  • Resources
    • Blog
    • Testimonials
  • Pricing
  • Book Demo