Connect Adobe Analytics API to any business intelligence Tableau or Looker dashboard

We automate and clean Adobe Analytics data for any BI dashboard or report

PenPath saved our reporting team countless hours of work every week. We can now get the data we need cleaned and into our Tableau dashboards.

Rick KochDirector of Marketing, Wise Safety & Environmental
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PenPath Finds Value in Your Adobe Analytics Data

Adobe Analytics plays an important role in analyst reports. Our experts at PenPath have helped many clients with their Adobe Analytics data, and the Adobe Advertising Cloud, giving a better view of your customers and how they interact with your brand across multiple channels. PenPath offers marketers and analysts the technology needed to connect to the Adobe Analytics API and extract clean and workable data in order to measure performance and build custom reports.

PenPath’s unique value proposition is that we automate the transformation process from raw data to meaningful insights. To offer the most granular level of data available, PenPath has partnered with leading ETL and ELT providers, giving our customers access to hundreds of data source connections with clean and workable data while requiring no technical skills.

Marketing leaders and analysts can now access essential KPIs available within Adobe Analytics and hundreds of other platforms in a more user-friendly, automated reporting workflow. We measure your traffic growth, get a better understanding of your customers’ digital experience and highlight the corresponding conversions. We leverage your Adobe Analytics data for a series of data-directed tactics.

Combine All Your Sales & Marketing Data Sources

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Adobe Analytics: Examples of Data-Source Blends

  • Facebook Ads to highlight your top-performing social campaigns
  • Google Ads to make sure your key campaigns are actually paying off
  • Facebook Pages to assess the paid, earned, owned media mix

Adobe Analytics: Examples of Business Insights

  • Identify the impact of every touch from every customer through different channels
  • Improve the quality of your potential customer with predictive capabilities
  • Find customer insights that really drive the bottom line through web analytics

All your Adobe Analytics data within leading BI Platforms: Tableau or Looker

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See All Your Data

PenPath partners with top ETL and ELT providers to connect virtually any data source to your dashboards and reports

Trust Your Data

Getting data is just the start. Making it clean and trustworthy is where PenPath excels. We transform, model and blend data to fit your needs.

Act on Your Data

PenPath is focused on your success. We work with fast-growing brands and Fortune 500 leaders to showcase insights and prioritize actions.

Leverage Hundreds of Sales & Marketing Data Sources

Data Access, Security & Governance

PenPath has strategic partnerships that gives you access to a valuable pipeline of data — automated, secure and aligned to your data governance policies. Imagine finally having all your marketing data available to you. PenPath works with its ETL and ELT partners to ensure marketing teams can succeed in their goals.

Data Pipeline Partners & Providers

PenPath’s partnership with Improvado.io has led to a game-changing solution that helps companies tell a story with their data and keep a pulse on the business. As a marketing ETL vendor, Improvado.io excels at providing automated data sets from a variety of marketing channels. However, our clients often struggled with visualizing the data and pulling insights. Our partnership with PenPath has removed that challenge. PenPath's team are experts when it comes to weaving together data sets to answer the critical questions for your business.

Anamika SethiCo-Founder, Improvado

The next step in your data-driven journey

See why PenPath is regarded as a leading marketing intelligence solutions provider

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