Microsoft has considerable online search volume and that amount is steadily growing. Its advertising service brings value and success to all types of businesses. PenPath offers marketers and analysts the technology needed to connect to the Bing Ads API and extract clean and workable data in order to measure performance and build custom reports.
PenPath’s unique value proposition is that we automate the transformation process from raw data to meaningful insights. To offer the most granular level of data available, PenPath has partnered with leading ETL and ELT providers, giving our customers access to hundreds of data source connections with clean and workable data while requiring no technical skills.
Marketing leaders and analysts can now access essential KPIs available within Bing Ads and hundreds of other platforms in a more user-friendly, automated reporting workflow. From your Bing Ads data, we highlight top-performing keywords and visualize your source traffic, website performance and advertising effectiveness.