As a top call-tracking company in the U.S., CallRail collects data on phone calls and web forms. PenPath extracts CallRail data to help clients go beyond fundamental phone tracking, pinpointing the most successful aspects of your advertising campaigns. PenPath offers marketers and analysts the technology needed to connect to the CallRail API and extract clean and workable data in order to measure performance and build custom reports.
PenPath’s unique value proposition is that we automate the transformation process from raw data to meaningful insights. To offer the most granular level of data available, PenPath has partnered with leading ETL and ELT providers, giving our customers access to hundreds of data source connections with clean and workable data while requiring no technical skills.
Marketing leaders and analysts can now access essential KPIs available within CallRail and hundreds of other platforms in a more user-friendly, automated reporting workflow. Our experts help boost your advertising results by finding the trends behind every call and form. PenPath gives you the best cross-platform attribution solution from CallRail data, improving your user experience and marketing performance.