For so many of our clients, Google Advertising is the must-have collection of data sources for their marketing dashboards. PenPath makes sure you can see how your advertising budget in Google Ads and Google Display & Video 360. We have helped numerous clients by connecting this data into a proven business dashboard, designed to measure your advertising impressions, audience clicks and conversion. PenPath offers marketers and analysts the technology needed to connect to the Google Advertising APIs and extract clean and workable data in order to measure performance and build custom reports.
PenPath’s unique value proposition is that we automate the transformation process from raw data to meaningful insights. To offer the most granular level of data available, PenPath has partnered with leading ETL and ELT providers, giving our customers access to hundreds of data source connections with clean and workable data while requiring no technical skills.
Marketing leaders and analysts can now access essential KPIs available within Google Advertising and hundreds of other platforms in a more user-friendly, automated reporting workflow. Our strategic approach to Google Advertising is part of our complete data solutions to help your business.