Email marketing is still one of the most common tactics that a business has to manage the relationship with customers. Marketo provides email marketing software solutions and has rich, relevant data, which is why experts at PenPath work to analyze this data for clients. PenPath offers marketers and analysts the technology needed to connect to the Marketo API and extract clean and workable data in order to measure performance and build custom reports.
PenPath’s unique value proposition is that we automate the transformation process from raw data to meaningful insights. To offer the most granular level of data available, PenPath has partnered with leading ETL and ELT providers, giving our customers access to hundreds of data source connections with clean and workable data while requiring no technical skills.
Marketing leaders and analysts can now access essential KPIs available within Marketo and hundreds of other platforms in a more user-friendly, automated reporting workflow. We can figure out which campaigns perform best, which do not reach your targets, and how to best segment your audience. Marketo data can influence your consumer segmentation and email marketing.