Microsoft Dynamics 365 was one of the first major vendors to incorporate ERP and CRM capabilities, merging Microsoft Dynamics AX, Microsoft Dynamics CRM and Microsoft Dynamics NAV. By combining Dynamics 365 with Microsoft’s productivity applications, users can gain an intelligent, interconnected view of data about customer records, transactions, behavior and preferences. PenPath offers marketers and analysts the technology needed to connect to the Microsoft Dynamics 365 API and extract clean and workable data in order to measure performance and build custom reports.
PenPath’s unique value proposition is that we automate the transformation process from raw data to meaningful insights. To offer the most granular level of data available, PenPath has partnered with leading ETL and ELT providers, giving our customers access to hundreds of data source connections with clean and workable data while requiring no technical skills.
Marketing leaders and analysts can now access essential KPIs available within Microsoft Dynamics 365 and hundreds of other platforms in a more user-friendly, automated reporting workflow. From your Microsoft Dynamics 365 Data, experts at PenPath identify customer behaviors and provide predictive scoring, using our powerful visualization dashboards.