Email marketing is still one of the most popular strategies that a business uses to manage customer relationships. Pardot can help businesses automate and optimize email campaigns. PenPath offers marketers and analysts the technology needed to connect to the Pardot API and extract clean and workable data in order to measure performance and build custom reports.
PenPath’s unique value proposition is that we automate the transformation process from raw data to meaningful insights. To offer the most granular level of data available, PenPath has partnered with leading ETL and ELT providers, giving our customers access to hundreds of data source connections with clean and workable data while requiring no technical skills.
Marketing leaders and analysts can now access essential KPIs available within Pardot and hundreds of other platforms in a more user-friendly, automated reporting workflow.PenPath can explore this data to show clients how to best segment audiences and what kinds of email messaging has the highest engagement rate. Pardot data can help get the most out of efforts for email campaigns with data-driven insights.