PenPath offers marketers and analysts the technology needed to connect to the Salesforce Marketing Cloud and extract clean and workable data in order to measure performance and build custom dashboards or reports.
PenPath automates the transformation process from raw data to meaningful insights. To offer the most granular level of data available, PenPath has partnered with leading ETL and ELT providers giving its customers access to hundreds of data source connections in addition to the Salesforce Marketing Cloud with clean and workable data requiring no technical skills.
Marketing leaders and analysts can now access essential KPIs available within Salesforce Marketing Cloud and hundreds of other platforms in a more user-friendly and automate reporting workflow.