Segment is a popular tool that can be used to collect data from different platforms and pipe all the information through one API to your destinations. There are over 200 sources and destinations currently available in Segment, including the most popular analytics platforms and data warehouses, A/B testing and personalization tools, and common marketing tools. PenPath offers marketers and analysts the technology needed to connect to the Segment API and extract clean and workable data in order to measure performance and build custom reports.
PenPath’s unique value proposition is that we automate the transformation process from raw data to meaningful insights. To offer the most granular level of data available, PenPath has partnered with leading ETL and ELT providers, giving our customers access to hundreds of data source connections with clean and workable data while requiring no technical skills.
Marketing leaders and analysts can now access essential KPIs available within Segment and hundreds of other platforms in a more user-friendly, automated reporting workflow. From your Segment data, experts at PenPath visualize your omnichannel traffic data, forecasting revenue trends and personalizing real-time customer experiences.