With regard to boosting traffic to your site, two major sources are paid and organic search. SEMrush provides extensive data on keywords and competitors, which PenPath experts can integrate into other data sources and visualize. PenPath offers marketers and analysts the technology needed to connect to the SEMrush API and extract clean and workable data in order to measure performance and build custom reports.
PenPath’s unique value proposition is that we automate the transformation process from raw data to meaningful insights. To offer the most granular level of data available, PenPath has partnered with leading ETL and ELT providers, giving our customers access to hundreds of data source connections with clean and workable data while requiring no technical skills.
Marketing leaders and analysts can now access essential KPIs available within SEMrush and hundreds of other platforms in a more user-friendly, automated reporting workflow. PenPath finds the right keywords for your advertising and monitors competitors’ marketing campaigns and strategies, improving your customers’ experience and trust in your website. Being on the first page of search results for your goods and services allows customers to connect with you more.