Snapchat is a multimedia messaging app that allows short-time-available texts, photo sharing, and ad-supported short-form content. The app is popular among younger users. PenPath helps you better understand your Snapchat data, improve your brand visibility, and precisely target new customers. PenPath offers marketers and analysts the technology needed to connect to the Snapchat API and extract clean and workable data in order to measure performance and build custom reports.
PenPath’s unique value proposition is that we automate the transformation process from raw data to meaningful insights. To offer the most granular level of data available, PenPath has partnered with leading ETL and ELT providers, giving our customers access to hundreds of data source connections with clean and workable data while requiring no technical skills.
Marketing leaders and analysts can now access essential KPIs available within Snapchat and hundreds of other platforms in a more user-friendly, automated reporting workflow. From your Snapchat data, we measure the key metrics, evaluate your marketing effectiveness, and help you improve visibility, engagement, and conversions. PenPath can optimize your marketing strategies with innovative data-driven solutions.