TripAdvisor is the largest travel platform in the world so advertising on TripAdvisor has considerable insights for businesses. Experts at PenPath are here to help you unlock the potential to know more about your customers and performance of your advertising. PenPath offers marketers and analysts the technology needed to connect to the TripAdvisor API and extract clean and workable data in order to measure performance and build custom reports.
PenPath’s unique value proposition is that we automate the transformation process from raw data to meaningful insights. To offer the most granular level of data available, PenPath has partnered with leading ETL and ELT providers, giving our customers access to hundreds of data source connections with clean and workable data while requiring no technical skills.
Marketing leaders and analysts can now access essential KPIs available within TripAdvisor and hundreds of other platforms in a more user-friendly, automated reporting workflow. PenPath shows clients which campaigns perform best in terms of conversions and how to target the right customers with advertising.