With brands like Yahoo, HuffPost and TechCrunch, Verizon Media combines content, scale and data to deliver results for advertisers, publishers and partners. Verizon Media includes data from BrightRoll, Yahoo Gemini and AOL and can drive engagement through search, media and mobile opportunities. PenPath integrates your omnichannel data, creating quality advertising insights. PenPath offers marketers and analysts the technology needed to connect to the Verizon Media API and extract clean and workable data in order to measure performance and build custom reports.
PenPath’s unique value proposition is that we automate the transformation process from raw data to meaningful insights. To offer the most granular level of data available, PenPath has partnered with leading ETL and ELT providers, giving our customers access to hundreds of data source connections with clean and workable data while requiring no technical skills.
Marketing leaders and analysts can now access essential KPIs available within Verizon Media and hundreds of other platforms in a more user-friendly, automated reporting workflow. PenPath offers proven dashboards that highlight your traffic mix,your goal completions and your conversion rates.