Email marketing is still one of the most popular strategies that a business uses to contact with customers. Active Campaign offers multiple tools to help businesses automate and manage email marketing. PenPath offers marketers and analysts the technology needed to connect to the Active Campaign API and extract clean and workable data in order to measure performance and build custom reports.
PenPath’s unique value proposition is that we automate the transformation process from raw data to meaningful insights. To offer the most granular level of data available, PenPath has partnered with leading ETL and ELT providers, giving our customers access to hundreds of data source connections with clean and workable data while requiring no technical skills.
Marketing leaders and analysts can now access essential KPIs available within Active Campaign and hundreds of other platforms in a more user-friendly, automated reporting workflow. PenPath can analyze this data to show clients how to segment audiences and what types of email campaigns have the highest click-through rate. Active Campaign data can provide insights not only for your email marketing but also for how to target and motivate consumers.