Connect Amazon Advertising API to any business intelligence Tableau or Looker dashboard

We automate and clean Amazon data for any BI dashboard or report

PenPath saved our reporting team countless hours of work every week. We can now get the data we need cleaned and into our Tableau dashboards.

Rick KochDirector of Marketing, Wise Safety & Environmental

PenPath Unlocks the Potential of Amazon Data

Amazon is the top online retailer in the world and advertising on Amazon has considerable data-driven feedback. PenPath helps you showcase Amazon data, including Amazon Advertising and Amazon MWS, with proven dashboards and insights to plan and optimize your marketing strategies to achieve the goal. PenPath offers marketers and analysts the technology needed to connect to the Amazon APIs and extract clean and workable data in order to measure performance and build custom reports.

PenPath’s unique value proposition is that we automate the transformation process from raw data to meaningful insights. To offer the most granular level of data available, PenPath has partnered with leading ETL and ELT providers, giving our customers access to hundreds of data source connections with clean and workable data while requiring no technical skills.

Marketing leaders and analysts can now access essential KPIs available within Amazon and hundreds of other platforms in a more user-friendly, automated reporting workflow. From your Amazon data, we track the visibility, sales and cost to figure out which advertisements are paying off. Amazon data can help develop our data-driven promotion strategies.

Combine All Your Sales & Marketing Data Sources


Amazon: Examples of Data-Source Blends

  • Google Ads to show KPIs of your other key digital campaigns
  • Facebook Ads to highlight your top-performing social campaigns
  • Google Analytics to track user behavior and the purchase path

Amazon: Examples of Business Insights

  • The value generated through broadening brand awareness
  • Whether sponsored products advertising is cost-effective to increase sales
  • Optimization tactics to make the most of your Amazon advertising efforts

All your Amazon data within leading BI Platforms: Tableau or Looker


See All Your Data

PenPath partners with top ETL and ELT providers to connect virtually any data source to your dashboards and reports

Trust Your Data

Getting data is just the start. Making it clean and trustworthy is where PenPath excels. We transform, model and blend data to fit your needs.

Act on Your Data

PenPath is focused on your success. We work with fast-growing brands and Fortune 500 leaders to showcase insights and prioritize actions.

Leverage Hundreds of Sales & Marketing Data Sources

Data Access, Security & Governance

PenPath has strategic partnerships that gives you access to a valuable pipeline of data — automated, secure and aligned to your data governance policies. Imagine finally having all your marketing data available to you. PenPath works with its ETL and ELT partners to ensure marketing teams can succeed in their goals.

Data Pipeline Partners & Providers

PenPath’s partnership with has led to a game-changing solution that helps companies tell a story with their data and keep a pulse on the business. As a marketing ETL vendor, excels at providing automated data sets from a variety of marketing channels. However, our clients often struggled with visualizing the data and pulling insights. Our partnership with PenPath has removed that challenge. PenPath's team are experts when it comes to weaving together data sets to answer the critical questions for your business.

Anamika SethiCo-Founder, Improvado

The next step in your data-driven journey

See why PenPath is regarded as a leading marketing intelligence solutions provider