The PenPath Amazon Seller Central Integration is designed to connect to the Amazon Seller API and make that data more accessible and actionable for brand and ecommerce managers.
PenPath’s integration with Amazon Seller focuses on converting complex data from Amazon into clear and useful insights. The key functionality involves streamlining and categorizing data that is visualized in easy-to-understand dashboards.
PenPath goes beyond just presenting data, by offering advanced KPIs not available on Amazon’s platform and enabling the integration of this data with various other platforms. This approach provides a unified and detailed perspective that is crucial for strategic planning and improving sales performance.