Basis by Centro is a platform that aims to help manage all aspects of digital business through one interface. The data source contains valuable information for your business. The experts from PenPath help our clients analyze this data to optimize their digital business. PenPath offers marketers and analysts the technology needed to connect to the Basis by Centro API and extract clean and workable data in order to measure performance and build custom reports.
PenPath’s unique value proposition is that we automate the transformation process from raw data to meaningful insights. To offer the most granular level of data available, PenPath has partnered with leading ETL and ELT providers, giving our customers access to hundreds of data source connections with clean and workable data while requiring no technical skills.
Marketing leaders and analysts can now access essential KPIs available within Basis by Centro and hundreds of other platforms in a more user-friendly, automated reporting workflow. With the approach to data from Basis by Centro, we can show which campaign drives the most awareness and engagement and what pain points are holding you back.