Eliminating friction across channels, Branch is a growing mobile measurement and deep-linking platform. Leveraging Branch data, PenPath not only helps clients measure conversion but also facilitates mobile growth across channels and platforms. PenPath offers marketers and analysts the technology needed to connect to the Branch API and extract clean and workable data in order to measure performance and build custom reports.
PenPath’s unique value proposition is that we automate the transformation process from raw data to meaningful insights. To offer the most granular level of data available, PenPath has partnered with leading ETL and ELT providers, giving our customers access to hundreds of data source connections with clean and workable data while requiring no technical skills.
Marketing leaders and analysts can now access essential KPIs available within Branch and hundreds of other platforms in a more user-friendly, automated reporting workflow. From your Branch data, we capture your customers’ touchpoints, your goal completions and your web-to-app conversion rates. PenPath gives you the best cross-platform attribution solution from Branch data, improving your user experience and marketing performance.