Connect CallTrackingMetrics API to any business intelligence Tableau or Looker dashboard

We automate and clean CallTrackingMetrics data for any BI dashboard or report

PenPath saved our reporting team countless hours of work every week. We can now get the data we need cleaned and into our Tableau dashboards.

Rick KochDirector of Marketing, Wise Safety & Environmental

PenPath Guides Your Business with the CallTrackingMetrics Data

CallTrackingMetrics provides a platform that can customize solutions for tracking and routing marketing calls. Its service brings value and success to businesses around the globe. With a connection to CallTrackingMetrics data, PenPath helps guide your business and drive your success. PenPath offers marketers and analysts the technology needed to connect to the CallTrackingMetrics API and extract clean and workable data in order to measure performance and build custom reports.

PenPath’s unique value proposition is that we automate the transformation process from raw data to meaningful insights. To offer the most granular level of data available, PenPath has partnered with leading ETL and ELT providers, giving our customers access to hundreds of data source connections with clean and workable data while requiring no technical skills.

Marketing leaders and analysts can now access essential KPIs available within CallTrackingMetrics and hundreds of other platforms in a more user-friendly, automated reporting workflow. From your CallTrackingMetrics data, we measure the conversation metrics, evaluate your phone call effectiveness, and help you find potential customers. PenPath provides both marketing consulting and data-driven solutions.

Combine All Your Sales & Marketing Data Sources


CallTrackingMetrics: Examples of Data-Source Blends

  • Google Ads to show KPIs of your other key marketing activities
  • Facebook Ads to highlight your top-performing social campaigns
  • Google Analytics to track how CallTrackingMetrics helps your marketing

CallTrackingMetrics: Examples of Business Insights

  • Overview of the most important metrics and ways to evaluate marketing effectiveness
  • Which conversations have better qualities and how to improve phone call results
  • Which groups of people you can target and recommendations for the next steps

All your CallTrackingMetrics data within leading BI Platforms: Tableau or Looker


See All Your Data

PenPath partners with top ETL and ELT providers to connect virtually any data source to your dashboards and reports

Trust Your Data

Getting data is just the start. Making it clean and trustworthy is where PenPath excels. We transform, model and blend data to fit your needs.

Act on Your Data

PenPath is focused on your success. We work with fast-growing brands and Fortune 500 leaders to showcase insights and prioritize actions.

Leverage Hundreds of Sales & Marketing Data Sources

Data Access, Security & Governance

PenPath has strategic partnerships that gives you access to a valuable pipeline of data — automated, secure and aligned to your data governance policies. Imagine finally having all your marketing data available to you. PenPath works with its ETL and ELT partners to ensure marketing teams can succeed in their goals.

Data Pipeline Partners & Providers

PenPath’s partnership with has led to a game-changing solution that helps companies tell a story with their data and keep a pulse on the business. As a marketing ETL vendor, excels at providing automated data sets from a variety of marketing channels. However, our clients often struggled with visualizing the data and pulling insights. Our partnership with PenPath has removed that challenge. PenPath's team are experts when it comes to weaving together data sets to answer the critical questions for your business.

Anamika SethiCo-Founder, Improvado

The next step in your data-driven journey

See why PenPath is regarded as a leading marketing intelligence solutions provider