Criteo is a retargeting company that provides personalized marketing solutions. Its services bring value to all types of businesses around the world. With your Criteo data, PenPath builds our proven dashboards, which can help your growth and drive your business. PenPath offers marketers and analysts the technology needed to connect to the Criteo API and extract clean and workable data in order to measure performance and build custom reports.
PenPath’s unique value proposition is that we automate the transformation process from raw data to meaningful insights. To offer the most granular level of data available, PenPath has partnered with leading ETL and ELT providers, giving our customers access to hundreds of data source connections with clean and workable data while requiring no technical skills.
Marketing leaders and analysts can now access essential KPIs available within Criteo and hundreds of other platforms in a more user-friendly, automated reporting workflow. In the dashboard, we spotlight top-performing campaigns and discern the most cost-effective platforms. PenPath stands out with our creative and strategic data-driven solutions.