Connect Google Ads API to any business intelligence Tableau or Looker dashboard

We automate and clean Google Advertising data for any BI dashboard or report

PenPath saved our reporting team countless hours of work every week. We can now get the data we need cleaned and into our Tableau dashboards.

Rick KochDirector of Marketing, Wise Safety & Environmental

PenPath Shows What Matters Most in Your Google Advertising Data

For so many of our clients, Google Advertising is the must-have collection of data sources for their marketing dashboards. PenPath makes sure you can see how your advertising budget in Google Ads and Google Display & Video 360. We have helped numerous clients by connecting this data into a proven business dashboard, designed to measure your advertising impressions, audience clicks and conversion. PenPath offers marketers and analysts the technology needed to connect to the Google Advertising APIs and extract clean and workable data in order to measure performance and build custom reports.

PenPath’s unique value proposition is that we automate the transformation process from raw data to meaningful insights. To offer the most granular level of data available, PenPath has partnered with leading ETL and ELT providers, giving our customers access to hundreds of data source connections with clean and workable data while requiring no technical skills.

Marketing leaders and analysts can now access essential KPIs available within Google Advertising and hundreds of other platforms in a more user-friendly, automated reporting workflow. Our strategic approach to Google Advertising is part of our complete data solutions to help your business.

Combine All Your Sales & Marketing Data Sources


Google Advertising: Examples of Data-Source Blends

  • Google Analytics to show how Google Ads is driving action on your channels
  • Facebook Ads to highlight your top-performing social campaigns
  • Facebook Pages to assess the paid, earned, owned media mix

Google Advertising: Examples of Business Insights

  • Campaigns that excel at both impressions and clicks
  • Ad tactics that aren’t paying off and can be stopped
  • Times with the best performance to better target your campaigns

All your Google Advertising data within leading BI Platforms: Tableau or Looker


See All Your Data

PenPath partners with top ETL and ELT providers to connect virtually any data source to your dashboards and reports

Trust Your Data

Getting data is just the start. Making it clean and trustworthy is where PenPath excels. We transform, model and blend data to fit your needs.

Act on Your Data

PenPath is focused on your success. We work with fast-growing brands and Fortune 500 leaders to showcase insights and prioritize actions.

Leverage Hundreds of Sales & Marketing Data Sources

Data Access, Security & Governance

PenPath has strategic partnerships that gives you access to a valuable pipeline of data — automated, secure and aligned to your data governance policies. Imagine finally having all your marketing data available to you. PenPath works with its ETL and ELT partners to ensure marketing teams can succeed in their goals.

Data Pipeline Partners & Providers

PenPath’s partnership with has led to a game-changing solution that helps companies tell a story with their data and keep a pulse on the business. As a marketing ETL vendor, excels at providing automated data sets from a variety of marketing channels. However, our clients often struggled with visualizing the data and pulling insights. Our partnership with PenPath has removed that challenge. PenPath's team are experts when it comes to weaving together data sets to answer the critical questions for your business.

Anamika SethiCo-Founder, Improvado

The next step in your data-driven journey

See why PenPath is regarded as a leading marketing intelligence solutions provider