Connect Google Search Console API to any business intelligence Tableau or Looker dashboard

We automate and clean Google Search data for any BI dashboard or report

PenPath saved our reporting team countless hours of work every week. We can now get the data we need cleaned and into our Tableau dashboards.

Rick KochDirector of Marketing, Wise Safety & Environmental

Unlock the Full Power of Google Search Data

Are your prospective customers finding you? Of all the data sources we can leverage at PenPath, Google Search data — specifically Google Search Console and Search Ads 360 — is among the most important. If your presence slips in search results, whether for organic or paid searches, your business could slip too. PenPath offers marketers and analysts the technology needed to connect to the Google Search and extract clean and workable data in order to measure performance and build custom reports.

PenPath’s unique value proposition is that we automate the transformation process from raw data to meaningful insights. To offer the most granular level of data available, PenPath has partnered with leading ETL and ELT providers, giving our customers access to hundreds of data source connections with clean and workable data while requiring no technical skills.

Marketing leaders and analysts can now access essential KPIs available within Google Search and hundreds of other platforms in a more user-friendly, automated reporting workflow. When your data is this important, we make sure you’re getting the most out of it.

Combine All Your Sales & Marketing Data Sources


Google Search: Examples of Data-Source Blends

  • Google Analytics to track the conversion path from Google Search
  • YouTube to highlight the role of video in your digital initiatives
  • Facebook Advertising to monitor the value of your social media campaigns

Google Search: Examples of Business Insights

  • Which content can work the best in attracting search interest
  • What changes to your digital channels could help customers find you
  • How to optimize your paid-search tactics to get a better return on your spend

All your Google Search data within leading BI Platforms: Tableau or Looker


See All Your Data

PenPath partners with top ETL and ELT providers to connect virtually any data source to your dashboards and reports

Trust Your Data

Getting data is just the start. Making it clean and trustworthy is where PenPath excels. We transform, model and blend data to fit your needs.

Act on Your Data

PenPath is focused on your success. We work with fast-growing brands and Fortune 500 leaders to showcase insights and prioritize actions.

Leverage Hundreds of Sales & Marketing Data Sources

Data Access, Security & Governance

PenPath has strategic partnerships that gives you access to a valuable pipeline of data — automated, secure and aligned to your data governance policies. Imagine finally having all your marketing data available to you. PenPath works with its ETL and ELT partners to ensure marketing teams can succeed in their goals.

Data Pipeline Partners & Providers

PenPath’s partnership with has led to a game-changing solution that helps companies tell a story with their data and keep a pulse on the business. As a marketing ETL vendor, excels at providing automated data sets from a variety of marketing channels. However, our clients often struggled with visualizing the data and pulling insights. Our partnership with PenPath has removed that challenge. PenPath's team are experts when it comes to weaving together data sets to answer the critical questions for your business.

Anamika SethiCo-Founder, Improvado

The next step in your data-driven journey

See why PenPath is regarded as a leading marketing intelligence solutions provider