Product managers always need product-related analytics and user data to help them know more about their users and then better promote products. Heap is a platform with a comprehensive data set of user behavior. So with Heap data, PenPath is here to help you understand your users better and manage your product promotion. PenPath offers marketers and analysts the technology needed to connect to the Heap API and extract clean and workable data in order to measure performance and build custom reports.
PenPath’s unique value proposition is that we automate the transformation process from raw data to meaningful insights. To offer the most granular level of data available, PenPath has partnered with leading ETL and ELT providers, giving our customers access to hundreds of data source connections with clean and workable data while requiring no technical skills.
Marketing leaders and analysts can now access essential KPIs available within Heap and hundreds of other platforms in a more user-friendly, automated reporting workflow. Experts at PenPath show clients different conversion journeys for users, which customer attributes lead to higher conversion rates and how to optimize user segmentation.