We automate and clean Instagram data for any BI dashboard or report

PenPath saved our reporting team countless hours of work every week. We can now get the data we need cleaned and into our Tableau dashboards.

Rick KochDirector of Marketing, Wise Safety & Environmental

Discover What Instagram Data Shows About Your Customers

As Instagram becomes a key piece of your company’s social strategy, PenPath can guide your efforts in getting fresh insights from that social data. The Instagram data sources — including Instagram Organic, Instagram Hashtag Search and Instagram Stories & Mentions — are especially rich connections to add to marketing dashboards. PenPath offers marketers and analysts the technology needed to connect to the Instagram APIs and extract clean and workable data in order to measure performance and build custom reports.

PenPath’s unique value proposition is that we automate the transformation process from raw data to meaningful insights. To offer the most granular level of data available, PenPath has partnered with leading ETL and ELT providers, giving our customers access to hundreds of data source connections with clean and workable data while requiring no technical skills.

Marketing leaders and analysts can now access essential KPIs available within Instagram and hundreds of other platforms in a more user-friendly, automated reporting workflow. From your Instagram data, we highlight your growth in followers, their demographic and geographic makeup, and their engagement with your content. Instagram is a key part of your overall business success.

Combine All Your Sales & Marketing Data Sources


Instagram: Examples of Data-Source Blends

  • YouTube to capture the engagement metrics of your video content
  • Facebook Ads to highlight your top-performing social campaigns
  • Google Analytics to track how Instagram helps your digital channels

Instagram: Examples of Business Insights

  • The effectiveness of your efforts to expand your followers
  • Audience segments that show the most potential as social influencers
  • Key timeframes that can generate the most new followers

All your Instagram data within leading BI Platforms: Tableau or Looker


See All Your Data

PenPath partners with top ETL and ELT providers to connect virtually any data source to your dashboards and reports

Trust Your Data

Getting data is just the start. Making it clean and trustworthy is where PenPath excels. We transform, model and blend data to fit your needs.

Act on Your Data

PenPath is focused on your success. We work with fast-growing brands and Fortune 500 leaders to showcase insights and prioritize actions.

Leverage Hundreds of Sales & Marketing Data Sources

Data Access, Security & Governance

PenPath has strategic partnerships that gives you access to a valuable pipeline of data — automated, secure and aligned to your data governance policies. Imagine finally having all your marketing data available to you. PenPath works with its ETL and ELT partners to ensure marketing teams can succeed in their goals.

Data Pipeline Partners & Providers

PenPath’s partnership with Improvado.io has led to a game-changing solution that helps companies tell a story with their data and keep a pulse on the business. As a marketing ETL vendor, Improvado.io excels at providing automated data sets from a variety of marketing channels. However, our clients often struggled with visualizing the data and pulling insights. Our partnership with PenPath has removed that challenge. PenPath's team are experts when it comes to weaving together data sets to answer the critical questions for your business.

Anamika SethiCo-Founder, Improvado

The next step in your data-driven journey

See why PenPath is regarded as a leading marketing intelligence solutions provider