Kenshoo Budget Navigator has collaborated with Google Smart Bidding to optimize bids for search marketing. How well is your optimization strategy working? That’s a question we answer here at PenPath by tracking the most related KPIs in your Kenshoo data. PenPath offers marketers and analysts the technology needed to connect to the Kenshoo API and extract clean and workable data in order to measure performance and build custom reports.
PenPath’s unique value proposition is that we automate the transformation process from raw data to meaningful insights. To offer the most granular level of data available, PenPath has partnered with leading ETL and ELT providers, giving our customers access to hundreds of data source connections with clean and workable data while requiring no technical skills.
Marketing leaders and analysts can now access essential KPIs available within Kenshoo and hundreds of other platforms in a more user-friendly, automated reporting workflow. We help you balance your budget and find out more opportunities in search marketing by showing your top search queries, corresponding cost and tracking the trends over time in impressions and clicks.