Outbrain is a web advertising platform that displays sponsored advertisements on websites. Many companies are using Outbrain in their tech stacks. PenPath helps you better understand your Outbrain data and identify new markets. PenPath offers marketers and analysts the technology needed to connect to the Outbrain API and extract clean and workable data in order to measure performance and build custom reports.
PenPath’s unique value proposition is that we automate the transformation process from raw data to meaningful insights. To offer the most granular level of data available, PenPath has partnered with leading ETL and ELT providers, giving our customers access to hundreds of data source connections with clean and workable data while requiring no technical skills.
Marketing leaders and analysts can now access essential KPIs available within Outbrain and hundreds of other platforms in a more user-friendly, automated reporting workflow. From your Outbrain data, we measure the key metrics, evaluate your costs and return, and help you find target customers. PenPath informs your business with innovative data-driven solutions.