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PenPath + Pardot: Power Up Your Email Marketing Strategy

Email marketing is still one of the most popular strategies that a business uses to manage customer relationships. Pardot can help businesses automate and optimize email campaigns. PenPath offers marketers and analysts the technology needed to connect to the Pardot API and extract clean and workable data in order to measure performance and build custom reports.

PenPath’s unique value proposition is that we automate the transformation process from raw data to meaningful insights. To offer the most granular level of data available, PenPath has partnered with leading ETL and ELT providers, giving our customers access to hundreds of data source connections with clean and workable data while requiring no technical skills.

Marketing leaders and analysts can now access essential KPIs available within Pardot and hundreds of other platforms in a more user-friendly, automated reporting workflow.PenPath can explore this data to show clients how to best segment audiences and what kinds of email messaging has the highest engagement rate. Pardot data can help get the most out of efforts for email campaigns with data-driven insights.

PenPath example of the Pardot data source in a BI dashboard

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Combine All Your Sales & Marketing Data Sources

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SEE ALL DATA SOURCE CONNECTIONS

Pardot: Examples of Data-Source Blends

Google Analytics to track how email is helping your digital channels
Google Ads to make sure your key campaigns are actually paying off
Facebook Ads to highlight your top-performing social campaigns

Pardot: Examples of Business Insights

What is the best time to send emails to reach the target for clicks
Which types of email messaging can drive up overall performance
How email segmentation can help evolve your business to the next level

All your Pardot data within leading BI Platforms: Tableau or Looker

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See All Your Data

PenPath partners with top ETL and ELT providers to connect virtually any data source to your dashboards and reports

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Trust Your Data

Getting data is just the start. Making it clean and trustworthy is where PenPath excels. We transform, model and blend data to fit your needs.

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Act on Your Data

PenPath is focused on your success. We work with fast-growing brands and Fortune 500 leaders to showcase insights and prioritize actions.

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Leverage Hundreds of Sales & Marketing Data Sources

Data Access, Security & Governance

PenPath has strategic partnerships that gives you access to a valuable pipeline of data — automated, secure and aligned to your data governance policies. Imagine finally having all your marketing data available to you. PenPath works with its ETL and ELT partners to ensure marketing teams can succeed in their goals.

Data Pipeline Partners & Providers

PenPath ETL Solutions Provider - Stitch Data

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PenPath’s partnership with Improvado.io has led to a game-changing solution that helps companies tell a story with their data and keep a pulse on the business. As a marketing ETL vendor, Improvado.io excels at providing automated data sets from a variety of marketing channels. However, our clients often struggled with visualizing the data and pulling insights. Our partnership with PenPath has removed that challenge. PenPath's team are experts when it comes to weaving together data sets to answer the critical questions for your business.
Anamika SethiCo-Founder, Improvado