We automate and clean Salesforce data for any BI dashboard or report

As one of the largest CRM platforms, Salesforce has become indispensable to many businesses. With PenPath’s proven dashboards, you can easily understand your customer and align your company’s strategy to the data insights. PenPath offers marketers and analysts the technology needed to connect to the Salesforce API and extract clean and workable data in order to measure performance and build custom reports.

PenPath’s unique value proposition is that we automate the transformation process from raw data to meaningful insights. To offer the most granular level of data available, PenPath has partnered with leading ETL and ELT providers, giving our customers access to hundreds of data source connections with clean and workable data while requiring no technical skills.

Marketing leaders and analysts can now access essential KPIs available within Salesforce and hundreds of other platforms in a more user-friendly, automated reporting workflow. We highlight customer’s historical data, focusing on customer retention and ultimately driving sales growth. We help you get a return on your CRM investment in Salesforce.

PenPath has strategic partnerships that gives you access to a valuable pipeline of data — automated, secure and aligned to your data governance policies. Imagine finally having all your marketing data available to you. PenPath works with its ETL and ELT partners to ensure marketing teams can succeed in their goals.