PenPath provides incomparable service to help clients understand all your Sizmek DSP data. Detailed insight from our dashboards can help you follow trends and clarify strategies, making advertising more effective. We highlight impressions, clicks, interactions, conversions, viewability and more. PenPath offers marketers and analysts the technology needed to connect to the Sizmek API and extract clean and workable data in order to measure performance and build custom reports.
PenPath’s unique value proposition is that we automate the transformation process from raw data to meaningful insights. To offer the most granular level of data available, PenPath has partnered with leading ETL and ELT providers, giving our customers access to hundreds of data source connections with clean and workable data while requiring no technical skills.
Marketing leaders and analysts can now access essential KPIs available within Sizmek and hundreds of other platforms in a more user-friendly, automated reporting workflow. PenPath ensures that your team has better insights and understanding of all omnichannel marketing activities to meet customer demand.