Tvsquared is a platform that records the television campaign performance for businesses. With tvsquared data, PenPath delivers to clients the winning patterns for TV campaigns and optimization tactics for driving sales. PenPath offers marketers and analysts the technology needed to connect to the tvsquared API and extract clean and workable data in order to measure performance and build custom reports.
PenPath’s unique value proposition is that we automate the transformation process from raw data to meaningful insights. To offer the most granular level of data available, PenPath has partnered with leading ETL and ELT providers, giving our customers access to hundreds of data source connections with clean and workable data while requiring no technical skills.
Marketing leaders and analysts can now access essential KPIs available within tvsquared and hundreds of other platforms in a more user-friendly, automated reporting workflow. PenPath highlights what TV campaigns can drive the most sales, who should be targeted, and when and where campaigns perform best.