Communication with customers is very important in any stage of customer journey and Twilio is a platform that provides data-driven communication products and solutions. With data from Twilio, experts at PenPath can help clients better understand the customer preference for communication and improve the efficiency of it. PenPath offers marketers and analysts the technology needed to connect to the Twilio API and extract clean and workable data in order to measure performance and build custom reports.
PenPath’s unique value proposition is that we automate the transformation process from raw data to meaningful insights. To offer the most granular level of data available, PenPath has partnered with leading ETL and ELT providers, giving our customers access to hundreds of data source connections with clean and workable data while requiring no technical skills.
Marketing leaders and analysts can now access essential KPIs available within Twilio and hundreds of other platforms in a more user-friendly, automated reporting workflow. PenPath can show clients which kinds of channels and which types of messages should be used for customers in different stages of the market funnel.