Connect Twilio API to any business intelligence Tableau or Looker dashboard

We automate and clean Twilio data for any BI dashboard or report

PenPath saved our reporting team countless hours of work every week. We can now get the data we need cleaned and into our Tableau dashboards.

Rick KochDirector of Marketing, Wise Safety & Environmental

Grow Your Business with Communication Data From Twilio

Communication with customers is very important in any stage of customer journey and Twilio is a platform that provides data-driven communication products and solutions. With data from Twilio, experts at PenPath can help clients better understand the customer preference for communication and improve the efficiency of it. PenPath offers marketers and analysts the technology needed to connect to the Twilio API and extract clean and workable data in order to measure performance and build custom reports.

PenPath’s unique value proposition is that we automate the transformation process from raw data to meaningful insights. To offer the most granular level of data available, PenPath has partnered with leading ETL and ELT providers, giving our customers access to hundreds of data source connections with clean and workable data while requiring no technical skills.

Marketing leaders and analysts can now access essential KPIs available within Twilio and hundreds of other platforms in a more user-friendly, automated reporting workflow. PenPath can show clients which kinds of channels and which types of messages should be used for customers in different stages of the market funnel.

Combine All Your Sales & Marketing Data Sources


Twilio: Examples of Data-Source Blends

  • Google Analytics to track how communication channels are helping your digital channels
  • Google Ads to make sure your key campaigns are actually paying off
  • Facebook Ads to highlight your top-performing social campaigns

Twilio: Examples of Business Insights

  • Which channels are most popular to have interactions with customers
  • How to optimize the ad spending by tracking the call performance
  • How to send right messages to customers with different preferences

All your Twilio data within leading BI Platforms: Tableau or Looker


See All Your Data

PenPath partners with top ETL and ELT providers to connect virtually any data source to your dashboards and reports

Trust Your Data

Getting data is just the start. Making it clean and trustworthy is where PenPath excels. We transform, model and blend data to fit your needs.

Act on Your Data

PenPath is focused on your success. We work with fast-growing brands and Fortune 500 leaders to showcase insights and prioritize actions.

Leverage Hundreds of Sales & Marketing Data Sources

Data Access, Security & Governance

PenPath has strategic partnerships that gives you access to a valuable pipeline of data — automated, secure and aligned to your data governance policies. Imagine finally having all your marketing data available to you. PenPath works with its ETL and ELT partners to ensure marketing teams can succeed in their goals.

Data Pipeline Partners & Providers

PenPath’s partnership with has led to a game-changing solution that helps companies tell a story with their data and keep a pulse on the business. As a marketing ETL vendor, excels at providing automated data sets from a variety of marketing channels. However, our clients often struggled with visualizing the data and pulling insights. Our partnership with PenPath has removed that challenge. PenPath's team are experts when it comes to weaving together data sets to answer the critical questions for your business.

Anamika SethiCo-Founder, Improvado

The next step in your data-driven journey

See why PenPath is regarded as a leading marketing intelligence solutions provider