Connect Yahoo Brightroll API to any business intelligence Tableau or Looker dashboard

We automate and clean Verizon Media data for any BI dashboard or report

PenPath saved our reporting team countless hours of work every week. We can now get the data we need cleaned and into our Tableau dashboards.

Rick KochDirector of Marketing, Wise Safety & Environmental

Reveal Strategic Insights from Verizon Media Data

With brands like Yahoo, HuffPost and TechCrunch, Verizon Media combines content, scale and data to deliver results for advertisers, publishers and partners. Verizon Media includes data from BrightRoll, Yahoo Gemini and AOL and can drive engagement through search, media and mobile opportunities. PenPath integrates your omnichannel data, creating quality advertising insights. PenPath offers marketers and analysts the technology needed to connect to the Verizon Media API and extract clean and workable data in order to measure performance and build custom reports.

PenPath’s unique value proposition is that we automate the transformation process from raw data to meaningful insights. To offer the most granular level of data available, PenPath has partnered with leading ETL and ELT providers, giving our customers access to hundreds of data source connections with clean and workable data while requiring no technical skills.

Marketing leaders and analysts can now access essential KPIs available within Verizon Media and hundreds of other platforms in a more user-friendly, automated reporting workflow. PenPath offers proven dashboards that highlight your traffic mix,your goal completions and your conversion rates.

Combine All Your Sales & Marketing Data Sources


Verizon Media: Examples of Data-Source Blends

  • Google Ads to show KPIs of your other key digital campaigns
  • Google Analytics to track how marketing helps your digital channels
  • Facebook Ads to highlight your top-performing social campaigns

Verizon Media: Examples of Business Insights

  • How each source of traffic is hitting your business objectives
  • Which top-performance ads campaign you could replicate in the future
  • Which audience group engage and convert the most

All your Verizon Media data within leading BI Platforms: Tableau or Looker


See All Your Data

PenPath partners with top ETL and ELT providers to connect virtually any data source to your dashboards and reports

Trust Your Data

Getting data is just the start. Making it clean and trustworthy is where PenPath excels. We transform, model and blend data to fit your needs.

Act on Your Data

PenPath is focused on your success. We work with fast-growing brands and Fortune 500 leaders to showcase insights and prioritize actions.

Leverage Hundreds of Sales & Marketing Data Sources

Data Access, Security & Governance

PenPath has strategic partnerships that gives you access to a valuable pipeline of data — automated, secure and aligned to your data governance policies. Imagine finally having all your marketing data available to you. PenPath works with its ETL and ELT partners to ensure marketing teams can succeed in their goals.

Data Pipeline Partners & Providers

PenPath’s partnership with has led to a game-changing solution that helps companies tell a story with their data and keep a pulse on the business. As a marketing ETL vendor, excels at providing automated data sets from a variety of marketing channels. However, our clients often struggled with visualizing the data and pulling insights. Our partnership with PenPath has removed that challenge. PenPath's team are experts when it comes to weaving together data sets to answer the critical questions for your business.

Anamika SethiCo-Founder, Improvado

The next step in your data-driven journey

See why PenPath is regarded as a leading marketing intelligence solutions provider