Alex Cruz, Author at PenPath

Ecommerce Analytics

April 9, 2025

The Three-Step Workflow to Master UTM Tracking

UTM tracking might sound technical, but it’s a powerful way for merchants to take control…

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Ecommerce Analytics

February 9, 2022

How Advanced DTC Brands Think About Revenue: Part 1

Most ecommerce leaders don't look at their revenue correctly. With limited time to interpret their…

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Explaining Social Media Data for Ecommerce Businesses

Ecommerce Analytics

October 8, 2021

5 Critical Social Media Tactics for Ecommerce Businesses

In this video, Alex from PenPath breaks down 5 Critical Social Media ROI Tactics You…

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Marketing Analytics

February 21, 2021

Top 10: How Data Insights Can Pay Off Big

When it comes to business data, the iron is hot. It’s time to strike now…

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Marketing Analytics

December 3, 2020

Q&A: PenPath’s Alex Cruz on Why the Best Data Stories Start and End with the CEO

Yes, he makes amazing dashboards. Yes, he knows every marketing KPI. Yes, those are baseline…

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Client Announcements Marketing Analytics

March 22, 2019

International Diamond Dealer Selects PenPath as Business Intelligence Partner

Enchanted Diamonds is using PenPath as its Business Intelligence and Data Aggregation Partner giving the…

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Marketing Analytics

February 11, 2019

Marketing Analyst Guide: Top 10 E-Commerce Metrics

Everything from monitoring the impact of your campaigns to tracking engagements on your e-commerce website…

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Content Marketing

October 27, 2016

36 Digital Marketing Quotes That Every Content Marketer Should Live By: Part II

Back for more digital marketing quotes? Here’s 12 more to motivate you when you get…

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Content Marketing Digital Marketing

September 16, 2016

5 Steps to Content Marketing

A good content marketing strategy can be tough to get off the ground without a…

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Content Content Marketing Digital Marketing

August 17, 2016

36 Digital Marketing Quotes Every Content Marketer Should Live By: Part 1

Digital marketing has it's ups and downs. Sometimes clients are tough to please or projects…

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Love1

Alex Cruz

The Three-Step Workflow to Master UTM Tracking

How Advanced DTC Brands Think About Revenue: Part 1

Top 10: How Data Insights Can Pay Off Big

Q&A: PenPath’s Alex Cruz on Why the Best Data Stories Start and End with the CEO

International Diamond Dealer Selects PenPath as Business Intelligence Partner

Marketing Analyst Guide: Top 10 E-Commerce Metrics

36 Digital Marketing Quotes That Every Content Marketer Should Live By: Part II

5 Steps to Content Marketing

36 Digital Marketing Quotes Every Content Marketer Should Live By: Part 1

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