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Marketing Analytics Content Digital Marketing

February 26, 2020

Collecting Web + Sales Data For B2B Marketing Insights!

Learn how to collect website and sales data so you can do data blending for…

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Marketing Analytics Content Digital Marketing

February 11, 2020

What’s It Actually Mean? Website Sessions & Ad Costs ($)

How do you calculate combined return on ad spend (ROAS)? It's time to move beyond…

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Marketing Analytics Content Digital Marketing

January 27, 2020

How To Calculating Return On Ad Spend (ROAS) for Ecommerce and DTC Brands

How do you calculate combined return on ad spend (ROAS)? It's time to move beyond…

Rucha Shukla 0

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Marketing Analytics Content Digital Marketing

January 21, 2020

Measuring The Revenue Metric From Digital Marketing Platforms

Where do you find all your revenue metrics in digital marketing? Today, we're going to…

Rucha Shukla 0

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Marketing Analytics Content Digital Marketing

January 16, 2020

CLV:CAC – An Analytics Refresher For Data-Driven Marketers

What are some of the hottest metrics marketers drool after? CLV:CAC is one...read on to…

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Marketing Analytics Content Digital Marketing

January 15, 2020

Aggregating CAC Using Data Blending

Ever wondered how to use data blending to get aggregate CAC (customer acquisition cost)? Today…

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Marketing Analytics Content Digital Marketing

December 15, 2019

Learn How To Measure The “Spend” Marketing Metric – The One The Boss Cares About

Let's focus on measuring marketing metrics! Today we're going to be looking at "spend" or…

Rucha Shukla 0

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Marketing Analytics Content Digital Marketing

November 19, 2019

Data Visualization Championships: Tableau Vs. Current Marketing Analysis Software

Learn more about how popular marketing tools such as CRMs and Excel stack up against…

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Marketing Analytics Content Digital Marketing

November 11, 2019

Steps For A Solid Marketing Data Strategy Part 2: Practical Implementation

How should you implement a marketing data strategy in practical terms? We give you a…

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Marketing Analytics Content Digital Marketing

November 8, 2019

Marketing Analytics Software: Prove ROI To Management

A marketers' technology stack is complex. One piece of marketing technology that can get particularly…

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Content

Collecting Web + Sales Data For B2B Marketing Insights!

What’s It Actually Mean? Website Sessions & Ad Costs ($)

How To Calculating Return On Ad Spend (ROAS) for Ecommerce and DTC Brands

Measuring The Revenue Metric From Digital Marketing Platforms

CLV:CAC – An Analytics Refresher For Data-Driven Marketers

Aggregating CAC Using Data Blending

Learn How To Measure The “Spend” Marketing Metric – The One The Boss Cares About

Data Visualization Championships: Tableau Vs. Current Marketing Analysis Software

Steps For A Solid Marketing Data Strategy Part 2: Practical Implementation

Marketing Analytics Software: Prove ROI To Management

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