Surface growth opportunties with PenPath's end-to-end business intelligence solutions
February 11, 2020
What’s It Actually Mean? Website Sessions & Ad Costs ($)
How do you calculate combined return on ad spend (ROAS)? It's time to move beyond…
January 15, 2020
Aggregating CAC Using Data Blending
Ever wondered how to use data blending to get aggregate CAC (customer acquisition cost)? Today…
December 3, 2019
Data Blending In Digital Marketing: What You Need To Know
What do you need to know about data blending as a digital marketer? This guide…