data blending Tag

Jan 27 2020

Combining Return On Ad Spend (ROAS) In Digital Marketing

In the “Measuring Metrics That Matter” series, we’ve learned where to find important metrics in marketing platforms. 

We also learned that it’s possible to calculate new metrics and visualizations, such as CAC (Customer Acquisition Cost) from these previous metrics.

In this article, we’re going to be exploring how we can visualize another important formula – Return On Ad Spend – which is possible across all platforms through holistic data. Take a look at our last article to see which metrics make up this calculated metric. 

Here are the topics to cover today:

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marketing data blending
Dec 03 2019

Data Blending In Digital Marketing: What You Need To Know

As a data-driven digital marketer, you spend your time on making campaigns and ultimately getting leads for the company. But you’re also interested in knowing how digital marketing analytics can help what you do each day. 

Today we’re going to be talking about how data blending in marketing can enhance results. We’re going to show you examples of exactly what we mean and how those results can directly impact your business. 

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