February 21, 2021
Top 10: How Data Insights Can Pay Off Big
When it comes to business data, the iron is hot. It’s time to strike now…
Surface growth opportunties with PenPath's end-to-end business intelligence solutions
February 26, 2020
Collecting Web + Sales Data For B2B Marketing Insights!
Learn how to collect website and sales data so you can do data blending for…
February 11, 2020
What’s It Actually Mean? Website Sessions & Ad Costs ($)
How do you calculate combined return on ad spend (ROAS)? It's time to move beyond…
January 16, 2020
CLV:CAC – An Analytics Refresher For Data-Driven Marketers
What are some of the hottest metrics marketers drool after? CLV:CAC is one...read on to…
January 15, 2020
Aggregating CAC Using Data Blending
Ever wondered how to use data blending to get aggregate CAC (customer acquisition cost)? Today…
November 8, 2019
Marketing Analytics Software: Prove ROI To Management
A marketers' technology stack is complex. One piece of marketing technology that can get particularly…
September 15, 2019
Applying Data Warehousing To Marketing Analytics: A Complete Overview
If you're a marketer looking to advance the way you do your job through data…
