marketing analytics

Digital Marketing Ecommerce Analytics Marketing Analytics

September 5, 2023

Key Measurement Strategies for Ecommerce Success

To optimize your company’s marketing strategies and increase sales. The quality of metrics that go…

Sara 0

Love1

Ecommerce Analytics Digital Marketing Marketing Analytics

August 18, 2023

Understanding BASELINE for Your Business in the Realm of Marketing

What is baseline… in terms of business metrics for marketing? If your baseline is the…

Sara 0

Love1

Ecommerce Analytics Marketing Analytics

June 16, 2023

Google Analytics 4: Historical Data and Data Retention Concerns

"With growing concerns circulating the upcoming Universal Analytics sunset on July 1st, companies must turn…

Sara 0

Marketing Analytics

February 21, 2021

Top 10: How Data Insights Can Pay Off Big

When it comes to business data, the iron is hot. It’s time to strike now…

Chris Tauber 0

Digital Marketing Marketing Analytics

April 6, 2020

Improve Lead Scoring and Customer Journey Mapping With Blended Sales & Web Data

magine what would happen if sales pipeline data (Salesforce) and website data (Google Analytics) could…

February 26, 2020

Collecting Web + Sales Data For B2B Marketing Insights!

Learn how to collect website and sales data so you can do data blending for…

February 11, 2020

What’s It Actually Mean? Website Sessions & Ad Costs ($)

How do you calculate combined return on ad spend (ROAS)? It's time to move beyond…

January 27, 2020

How To Calculating Return On Ad Spend (ROAS) for Ecommerce and DTC Brands

How do you calculate combined return on ad spend (ROAS)? It's time to move beyond…

January 16, 2020

CLV:CAC – An Analytics Refresher For Data-Driven Marketers

What are some of the hottest metrics marketers drool after? CLV:CAC is one...read on to…