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5 Metrics that You Should NOT Track to Scale Your eCommerce Ecommerce AnalyticsMarketing Analytics
June 7, 2024

5 Metrics that You Should NOT Track to Scale Your eCommerce

When it comes to eCommerce, success is often dependent on the ability to analyze customer…
Sara 0
Love4
Google Ads Optimization score – One metric you SHOULD ignore Marketing AnalyticsDigital MarketingEcommerce AnalyticsUncategorized
March 6, 2024

Google Ads Optimization score – One metric you SHOULD ignore

The Google Ads Optimization Score is a metric that evaluates how well your Google Ads…
Sara 1
Love5
Key E-commerce Metrics You Can’t Ignore for Black Friday 2023 Digital MarketingEcommerce AnalyticsMarketing Analytics
November 9, 2023

Key E-commerce Metrics You Can’t Ignore for Black Friday 2023

Black Friday 2023 is on the horizon, and the data suggests that it's going to…
Sara 0
Love4
Key Measurement Strategies for Ecommerce Success Digital MarketingEcommerce AnalyticsMarketing Analytics
September 5, 2023

Key Measurement Strategies for Ecommerce Success

To optimize your company’s marketing strategies and increase sales. The quality of metrics that go…
Sara 1
Love4
lead scoring
Improve Lead Scoring and Customer Journey Mapping With Blended Sales & Web Data Digital MarketingMarketing Analytics
April 6, 2020

Improve Lead Scoring and Customer Journey Mapping With Blended Sales & Web Data

magine what would happen if sales pipeline data (Salesforce) and website data (Google Analytics) could…
Rucha Shukla 0
Love3
blending sales and web data part 1
Collecting Web + Sales Data For B2B Marketing Insights! Marketing AnalyticsContentDigital Marketing
February 26, 2020

Collecting Web + Sales Data For B2B Marketing Insights!

Learn how to collect website and sales data so you can do data blending for…
Rucha Shukla 0
Love1
What’s It Actually Mean? Website Sessions & Ad Costs ($) Marketing AnalyticsContentDigital Marketing
February 11, 2020

What’s It Actually Mean? Website Sessions & Ad Costs ($)

How do you calculate combined return on ad spend (ROAS)? It's time to move beyond…
Rucha Shukla 0
Love1
roas
How To Calculating Return On Ad Spend (ROAS) for Ecommerce and DTC Brands Marketing AnalyticsContentDigital Marketing
January 27, 2020

How To Calculating Return On Ad Spend (ROAS) for Ecommerce and DTC Brands

How do you calculate combined return on ad spend (ROAS)? It's time to move beyond…
Rucha Shukla 0
Love1
revenue metric
Measuring The Revenue Metric From Digital Marketing Platforms Marketing AnalyticsContentDigital Marketing
January 21, 2020

Measuring The Revenue Metric From Digital Marketing Platforms

Where do you find all your revenue metrics in digital marketing? Today, we're going to…
Rucha Shukla 0
Love1
clv
CLV:CAC – An Analytics Refresher For Data-Driven Marketers Marketing AnalyticsContentDigital Marketing
January 16, 2020

CLV:CAC – An Analytics Refresher For Data-Driven Marketers

What are some of the hottest metrics marketers drool after? CLV:CAC is one...read on to…
Rucha Shukla 0
Love1
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