Amazon is the top online retailer in the world and advertising on Amazon has considerable data-driven feedback. PenPath helps you showcase Amazon data, including Amazon Advertising and Amazon MWS, with proven dashboards and insights to plan and optimize your marketing strategies to achieve the goal. PenPath offers marketers and analysts the technology needed to connect to the Amazon APIs and extract clean and workable data in order to measure performance and build custom reports.
PenPath’s unique value proposition is that we automate the transformation process from raw data to meaningful insights. To offer the most granular level of data available, PenPath has partnered with leading ETL and ELT providers, giving our customers access to hundreds of data source connections with clean and workable data while requiring no technical skills.
Marketing leaders and analysts can now access essential KPIs available within Amazon and hundreds of other platforms in a more user-friendly, automated reporting workflow. From your Amazon data, we track the visibility, sales and cost to figure out which advertisements are paying off. Amazon data can help develop our data-driven promotion strategies.