To expand your brand’s reach and build up the connection with a larger audience, Twitter Ads can play a part in your strategy. That’s why experts here at PenPath can integrate your Twitter Ads data source into our BI dashboards, revealing insights from Twitter advertising campaigns and your audience targeting. PenPath offers marketers and analysts the technology needed to connect to the Twitter Ads API and extract clean and workable data in order to measure performance and build custom reports.
PenPath’s unique value proposition is that we automate the transformation process from raw data to meaningful insights. To offer the most granular level of data available, PenPath has partnered with leading ETL and ELT providers, giving our customers access to hundreds of data source connections with clean and workable data while requiring no technical skills.
Marketing leaders and analysts can now access essential KPIs available within Twitter Ads and hundreds of other platforms in a more user-friendly, automated reporting workflow. With our strategic approach to data from Twitter Ads, PenPath can show which campaigns have the best return on your investment, which increase your brand awareness, and how to target the right audience to drive transactions.