BI and Marketing Analytics Blog

Ecommerce Analytics

April 9, 2025

The Three-Step Workflow to Master UTM Tracking

UTM tracking might sound technical, but it’s a powerful way for merchants to take control…

Alex Cruz 0

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Ecommerce Analytics Marketing Analytics

June 7, 2024

5 Metrics that You Should NOT Track to Scale Your eCommerce

When it comes to eCommerce, success is often dependent on the ability to analyze customer…

Sara 0

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Marketing Analytics Digital Marketing Ecommerce Analytics Uncategorized

March 6, 2024

Google Ads Optimization score – One metric you SHOULD ignore

The Google Ads Optimization Score is a metric that evaluates how well your Google Ads…

Sara 1

Love5

Ecommerce Analytics Marketing Analytics

February 29, 2024

A Deep Dive into the Cross-Selling Dashboard

The Cross-Selling Dashboard is a comprehensive tool designed to help you understand customer behavior and…

Sara 0

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Ecommerce Analytics Marketing Analytics Reporting Workflow

February 7, 2024

Should You Be Bringing Business Intelligence In-House? Tableau Case Study.

In this article, we will examine Tableau as a case study to understand the factors…

Sara 0

Love5

Ecommerce Analytics Marketing Analytics

January 24, 2024

Google Analytics 4 – Dates to Watch Out in 2024

Google Signals will be removed from the reporting identity on February 12, 2024. What does…

Sara 0

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Digital Marketing Ecommerce Analytics Marketing Analytics

November 9, 2023

Key E-commerce Metrics You Can’t Ignore for Black Friday 2023

Black Friday 2023 is on the horizon, and the data suggests that it's going to…

Sara 0

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Digital Marketing Ecommerce Analytics Marketing Analytics

September 5, 2023

Key Measurement Strategies for Ecommerce Success

To optimize your company’s marketing strategies and increase sales. The quality of metrics that go…

Sara 1

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Ecommerce Analytics Digital Marketing Marketing Analytics

August 18, 2023

Understanding BASELINE for Your Business in the Realm of Marketing

What is baseline… in terms of business metrics for marketing? If your baseline is the…

Sara 0

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Ecommerce Analytics Marketing Analytics

June 16, 2023

Google Analytics 4: Historical Data and Data Retention Concerns

"With growing concerns circulating the upcoming Universal Analytics sunset on July 1st, companies must turn…

Sara 0

Love1

PenPath Blog

The Three-Step Workflow to Master UTM Tracking

5 Metrics that You Should NOT Track to Scale Your eCommerce

Google Ads Optimization score – One metric you SHOULD ignore

A Deep Dive into the Cross-Selling Dashboard

Should You Be Bringing Business Intelligence In-House? Tableau Case Study.

Google Analytics 4 – Dates to Watch Out in 2024

Key E-commerce Metrics You Can’t Ignore for Black Friday 2023

Key Measurement Strategies for Ecommerce Success

Understanding BASELINE for Your Business in the Realm of Marketing

Google Analytics 4: Historical Data and Data Retention Concerns

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