Are your prospective customers finding you? Of all the data sources we can leverage at PenPath, Google Search data — specifically Google Search Console and Search Ads 360 — is among the most important. If your presence slips in search results, whether for organic or paid searches, your business could slip too. PenPath offers marketers and analysts the technology needed to connect to the Google Search and extract clean and workable data in order to measure performance and build custom reports.
PenPath’s unique value proposition is that we automate the transformation process from raw data to meaningful insights. To offer the most granular level of data available, PenPath has partnered with leading ETL and ELT providers, giving our customers access to hundreds of data source connections with clean and workable data while requiring no technical skills.
Marketing leaders and analysts can now access essential KPIs available within Google Search and hundreds of other platforms in a more user-friendly, automated reporting workflow. When your data is this important, we make sure you’re getting the most out of it.