Square is a mobile payment company that provides software and hardware payment products. The company helps power commerce for all sizes of companies. PenPath allows you to explore your Square data, identify customer characteristics, and render valuable and actionable marketing insights. PenPath offers marketers and analysts the technology needed to connect to the Square API and extract clean and workable data in order to measure performance and build custom reports.
PenPath’s unique value proposition is that we automate the transformation process from raw data to meaningful insights. To offer the most granular level of data available, PenPath has partnered with leading ETL and ELT providers, giving our customers access to hundreds of data source connections with clean and workable data while requiring no technical skills.
Marketing leaders and analysts can now access essential KPIs available within Square and hundreds of other platforms in a more user-friendly, automated reporting workflow. From your Square data, we identify customer demographics, measure the key metrics, and help you better design marketing strategies. PenPath grows your business with cutting-edged data-driven solutions.