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PenPath Blog & Updates

Explore PenPath’s business intelligence and marketing analytics content below:

lead scoring

Improve Lead Scoring and Customer Journey Mapping With Blended Sales & Web Data

By Digital Marketing, Marketing Analytics No Comments

magine what would happen if sales pipeline data (Salesforce) and website data (Google Analytics) could work together.

You’d get a clear image of the full end-to-end process, from the moment a person gets to your website to the moment that person decides to pay for your products or services, both the first time and as a repeat customer. Click on to learn more!

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