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Marketing Analytics Digital Marketing Ecommerce Analytics Uncategorized

March 6, 2024

Google Ads Optimization score – One metric you SHOULD ignore

The Google Ads Optimization Score is a metric that evaluates how well your Google Ads…

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Ecommerce Analytics Marketing Analytics

January 24, 2024

Google Analytics 4 – Dates to Watch Out in 2024

Google Signals will be removed from the reporting identity on February 12, 2024. What does…

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Digital Marketing Ecommerce Analytics Marketing Analytics

November 9, 2023

Key E-commerce Metrics You Can’t Ignore for Black Friday 2023

Black Friday 2023 is on the horizon, and the data suggests that it's going to…

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Digital Marketing Ecommerce Analytics Marketing Analytics

September 5, 2023

Key Measurement Strategies for Ecommerce Success

To optimize your company’s marketing strategies and increase sales. The quality of metrics that go…

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revenue metric

Marketing Analytics Content Digital Marketing

January 21, 2020

Measuring The Revenue Metric From Digital Marketing Platforms

Where do you find all your revenue metrics in digital marketing? Today, we're going to…

Rucha Shukla 0

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spend metric

Marketing Analytics Content Digital Marketing

December 15, 2019

Learn How To Measure The “Spend” Marketing Metric – The One The Boss Cares About

Let's focus on measuring marketing metrics! Today we're going to be looking at "spend" or…

Rucha Shukla 0

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marketing data blending

Marketing Analytics

December 3, 2019

Data Blending In Digital Marketing: What You Need To Know

What do you need to know about data blending as a digital marketer? This guide…

Rucha Shukla 0

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marketing data strategy

Marketing Analytics Content Digital Marketing

November 11, 2019

Steps For A Solid Marketing Data Strategy Part 2: Practical Implementation

How should you implement a marketing data strategy in practical terms? We give you a…

Rucha Shukla 0

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Marketing Analytics Content Digital Marketing

November 6, 2019

Steps For A Solid Marketing Data Strategy Part 1: What Problems It Solves

How do you build a solid data strategy in marketing? What problems does it solve?…

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