Surface growth opportunties with PenPath's end-to-end business intelligence solutions
January 24, 2024
Google Analytics 4 – Dates to Watch Out in 2024
Google Signals will be removed from the reporting identity on February 12, 2024. What does…
November 9, 2023
Key E-commerce Metrics You Can’t Ignore for Black Friday 2023
Black Friday 2023 is on the horizon, and the data suggests that it's going to…
September 5, 2023
Key Measurement Strategies for Ecommerce Success
To optimize your company’s marketing strategies and increase sales. The quality of metrics that go…
January 21, 2020
Measuring The Revenue Metric From Digital Marketing Platforms
Where do you find all your revenue metrics in digital marketing? Today, we're going to…
December 3, 2019
Data Blending In Digital Marketing: What You Need To Know
What do you need to know about data blending as a digital marketer? This guide…