The 3 Ecommerce KPIs You Need to Be Tracking Marketing Analytics

January 14, 2021

The 3 Ecommerce KPIs You Need to Be Tracking

If you run a business that relies on Ecommerce KPIs, you know numbers speak louder…

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PenPath Accelerates Business Intelligence with Amazon Data Press release

January 6, 2021

PenPath Accelerates Business Intelligence with Amazon Data

ST. LOUIS, January 6, 2021 – PenPath, a marketing intelligence solutions provider, announced today the…

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Q&A: PenPath’s Alex Cruz on Why the Best Data Stories Start and End with the CEO Marketing Analytics

December 3, 2020

Q&A: PenPath’s Alex Cruz on Why the Best Data Stories Start and End with the CEO

Yes, he makes amazing dashboards. Yes, he knows every marketing KPI. Yes, those are baseline…

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An Analysis Report In 3 Steps (Your Boss Will Like This!) Marketing Analytics

October 25, 2020

An Analysis Report In 3 Steps (Your Boss Will Like This!)

Writing a good report is an essential skill for Marketing Data Analysts. How do you…

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Improve Lead Scoring and Customer Journey Mapping With Blended Sales & Web Data Digital MarketingMarketing Analytics

April 6, 2020

Improve Lead Scoring and Customer Journey Mapping With Blended Sales & Web Data

magine what would happen if sales pipeline data (Salesforce) and website data (Google Analytics) could…

Rucha Shukla 0

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Collecting Web + Sales Data For B2B Marketing Insights! Marketing AnalyticsContentDigital Marketing

February 26, 2020

Collecting Web + Sales Data For B2B Marketing Insights!

Learn how to collect website and sales data so you can do data blending for…

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What’s It Actually Mean? Website Sessions & Ad Costs ($) Marketing AnalyticsContentDigital Marketing

February 11, 2020

What’s It Actually Mean? Website Sessions & Ad Costs ($)

How do you calculate combined return on ad spend (ROAS)? It's time to move beyond…

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How To Calculating Return On Ad Spend (ROAS) for Ecommerce and DTC Brands Marketing AnalyticsContentDigital Marketing

January 27, 2020

How To Calculating Return On Ad Spend (ROAS) for Ecommerce and DTC Brands

How do you calculate combined return on ad spend (ROAS)? It's time to move beyond…

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Measuring The Revenue Metric From Digital Marketing Platforms Marketing AnalyticsContentDigital Marketing

January 21, 2020

Measuring The Revenue Metric From Digital Marketing Platforms

Where do you find all your revenue metrics in digital marketing? Today, we're going to…

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