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PenPath Blog & Updates
Explore PenPath’s business intelligence and marketing analytics content below:
February 26, 2020
Collecting Web + Sales Data For B2B Marketing Insights!
Learn how to collect website and sales data so you can do data blending for…
February 11, 2020
What’s It Actually Mean? Website Sessions & Ad Costs ($)
How do you calculate combined return on ad spend (ROAS)? It's time to move beyond…
January 21, 2020
Measuring The Revenue Metric From Digital Marketing Platforms
Where do you find all your revenue metrics in digital marketing? Today, we're going to…
January 16, 2020
CLV:CAC – An Analytics Refresher For Data-Driven Marketers
What are some of the hottest metrics marketers drool after? CLV:CAC is one...read on to…
January 15, 2020
Aggregating CAC Using Data Blending
Ever wondered how to use data blending to get aggregate CAC (customer acquisition cost)? Today…
December 3, 2019
Data Blending In Digital Marketing: What You Need To Know
What do you need to know about data blending as a digital marketer? This guide…
