Google Analytics 4: Historical Data and Data Retention Concerns Ecommerce AnalyticsMarketing Analytics

June 16, 2023

Google Analytics 4: Historical Data and Data Retention Concerns

"With growing concerns circulating the upcoming Universal Analytics sunset on July 1st, companies must turn…

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How Advanced DTC Brands Think About Revenue: Part 1 Ecommerce Analytics

February 9, 2022

How Advanced DTC Brands Think About Revenue: Part 1

Most ecommerce leaders don't look at their revenue correctly. With limited time to interpret their…

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5 Critical Social Media Tactics for Ecommerce Businesses Ecommerce Analytics

October 8, 2021

5 Critical Social Media Tactics for Ecommerce Businesses

In this video, Alex from PenPath breaks down 5 Critical Social Media ROI Tactics You…

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Optimizing DTC Sales With A Custom Shopify Dashboard Marketing Analytics

June 24, 2021

Optimizing DTC Sales With A Custom Shopify Dashboard

Why Shopify Makes Sense for DTC Businesses  Shopify is an end-to-end cloud-based ecommerce platform. It's…

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25 Essential DTC Growth Hacks Marketing Analytics

June 10, 2021

25 Essential DTC Growth Hacks

So, You Wanna Grow? Ecommerce brands are exploding in growth. Not only is it more…

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The Basics of Ecommerce Analytics Marketing Analytics

May 27, 2021

The Basics of Ecommerce Analytics

Customers are the most important factor in a business's success. After all, even if you…

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What iOS 14 Means for Tracking Marketing Analytics

May 27, 2021

What iOS 14 Means for Tracking

If you are not familiar with the term iOS, then think of it by its…

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The 4 Best Tableau Features for Marketers Marketing AnalyticsReporting Workflow

February 22, 2021

The 4 Best Tableau Features for Marketers

Here are the four best Tableau features for marketers that are guaranteed to help streamline…

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Top 10: How Data Insights Can Pay Off Big Marketing Analytics

February 21, 2021

Top 10: How Data Insights Can Pay Off Big

When it comes to business data, the iron is hot. It’s time to strike now…

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