The Three-Step Workflow to Master UTM Tracking Ecommerce Analytics

April 9, 2025

The Three-Step Workflow to Master UTM Tracking

UTM tracking might sound technical, but it’s a powerful way for merchants to take control…

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5 Metrics that You Should NOT Track to Scale Your eCommerce Ecommerce AnalyticsMarketing Analytics

June 7, 2024

5 Metrics that You Should NOT Track to Scale Your eCommerce

When it comes to eCommerce, success is often dependent on the ability to analyze customer…

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Google Ads Optimization score – One metric you SHOULD ignore Marketing AnalyticsDigital MarketingEcommerce AnalyticsUncategorized

March 6, 2024

Google Ads Optimization score – One metric you SHOULD ignore

The Google Ads Optimization Score is a metric that evaluates how well your Google Ads…

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A Deep Dive into the Cross-Selling Dashboard Ecommerce AnalyticsMarketing Analytics

February 29, 2024

A Deep Dive into the Cross-Selling Dashboard

The Cross-Selling Dashboard is a comprehensive tool designed to help you understand customer behavior and…

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Should You Be Bringing Business Intelligence In-House? Tableau Case Study. Ecommerce AnalyticsMarketing AnalyticsReporting Workflow

February 7, 2024

Should You Be Bringing Business Intelligence In-House? Tableau Case Study.

In this article, we will examine Tableau as a case study to understand the factors…

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Google Analytics 4 – Dates to Watch Out in 2024 Ecommerce AnalyticsMarketing Analytics

January 24, 2024

Google Analytics 4 – Dates to Watch Out in 2024

Google Signals will be removed from the reporting identity on February 12, 2024. What does…

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Key E-commerce Metrics You Can’t Ignore for Black Friday 2023 Digital MarketingEcommerce AnalyticsMarketing Analytics

November 9, 2023

Key E-commerce Metrics You Can’t Ignore for Black Friday 2023

Black Friday 2023 is on the horizon, and the data suggests that it's going to…

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Key Measurement Strategies for Ecommerce Success Digital MarketingEcommerce AnalyticsMarketing Analytics

September 5, 2023

Key Measurement Strategies for Ecommerce Success

To optimize your company’s marketing strategies and increase sales. The quality of metrics that go…

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Understanding BASELINE for Your Business in the Realm of Marketing Ecommerce AnalyticsDigital MarketingMarketing Analytics

August 18, 2023

Understanding BASELINE for Your Business in the Realm of Marketing

What is baseline… in terms of business metrics for marketing? If your baseline is the…

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